- Definition: A pay-for-performance search marketing program designed to help optimize the presence of Choice Hotels properties in the major search engines (for example, Google and Yahoo). CHERP fees appear on your monthly franchise statement and are only applied on consumed stays, meaning properties only pay on paid and stayed bookings.
- Example: A reservation is booked via a participating paid search on Google.
References: https://apps.choicecentral.com/ccweb/content/resources/ecomm/cherp.html