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  4. CHERP: Choice Hotels Enhanced Reservations Program
  1. Home
  2. Industry Terms and Acronyms
  3. Choice Hotels Terms
  4. CHERP: Choice Hotels Enhanced Reservations Program

CHERP: Choice Hotels Enhanced Reservations Program

  • Definition: A pay-for-performance search marketing program designed to help optimize the presence of Choice Hotels properties in the major search engines. Charges are only applied on consumed stays, meaning properties only pay on paid and stayed bookings.
  • Example: CHERP fees appear on your monthly franchise statement.

References: https://apps.choicecentral.com/ccweb/content/resources/ecomm/cherp.html

Updated on February 15, 2020

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