Conversion Rate

  • Definition: Percentage of site visitors that perform a particular action such as making a purchase or a reservation.
  • Example: If a site receives 100 hits that result in two (2) bookings, the site’s conversion rate is 2%.


Updated on March 29, 2021

Was this article helpful?

Related Articles

Do you have a question?
Can’t find the answer you’re looking for? Don’t worry we’re here to help!